With an ever-changing product development environment, it’s always best to see what’s on offer when it comes to product management tools.
What are Product Management Tools?
Product management tools are the software programs that assist you in managing the entire lifecycle of a product, from initial development to launch to ongoing user support and everything in between. These tools are designed to facilitate all of the planning, design, and testing that goes into the deployment of your product.
Some product management tools are designed for specific purposes, others are intended to be comprehensive platforms. Here are some of the key functions you can expect them to include:
- A/B testing
- Communication channels
- User insights
- Project and task management
- User testing and research
- User activity tracking
- Business Intelligence
In this list, you can find solutions for companies to ensure that day-to-day operations run as efficiently as possible. Let’s take a look.
Best tools for A/B testing
Development teams need A/B testing tools to identify the best performing variations of a product, feature, or update that leads to better product designs.
1. Google Optimize
Google Optimize is a free product management tool that is perfect for those looking to test their websites in order to gain or improve conversions and increase user engagement and user satisfaction. It provides a quick insight into how a website can be improved. Besides A/B testing, it can be used for multivariate testing, and redirect tests.
2. AB Tasty
AB Tasty can help build high-quality end-to-end experiences. This tool can be used, for example, to test a new feature on different user segments, integrate user feedback in real-time, run experiments. Product teams use AI Tasty for A/B testing as well as multivariate testing.
The product analytics tools provide objective feedback about a product. This crucial information helps product managers to prioritize the right things and create a balanced product management strategy.
3. Amplitude Analytics
This analytical management software helps businesses to build the best products by understanding the customers better. Amplitude allows product managers to understand the adoption of a new feature, user engagement, or customer retention. The tool stands out with reporting KPIs, measuring feature impact, and conducting user research. Amplitude provides product managers with a way to understand user behavior, helping increase conversions when shortcomings have been identified.
4. Adobe Analytics
Adobe is known for its easy-to-digest analytical software, used by product managers worldwide. It’s perfect for turning vast streams of web data into actionable insights. It measures customer pathing, traffic sources, content effectiveness, and video engagement, among others. It helps to answer the questions of who is coming to a site and why. Providing highly accurate customer insights makes this tool one of the most used product management tools.
Communicating with your team on the same project can be difficult. These tools below can help make communicating with your team and your clients easier than ever before.
Online video meetings and webinars
Product management involves a lot of meetings within the team as well as with customers and other stakeholders. Often, customers or team members are in different locations and remote communication is necessary.
5. Google Meet
One of the most internationally-used communication management tools is Google Meet. It has decent video quality and the ability to accommodate large calls when needed. It offers many useful integrations and practical features such as setting a background, recording a meeting, or dividing a call into different meeting rooms.
6. Microsoft Teams
This simple to use communication management software helps connect businesses without delay. Product-related issues can be discussed in great detail with its amazing note-taking feature. It also offers chat and discussion space as well as a simple task management board.
The crucial part of developing a product is user insights. What is the users’ experience with the product? How do they anticipate it? How do they respond to it? These tools can help you get all insights you need.
SurveyMonkey is one of the most renowned survey management tools that set the standard for online form submissions. Its veteran status provides you with an abundance of features to help engage users when acquiring high-quality feedback.
A great customizable form that helps create complex surveys without the usual headaches attached. Data can be integrated without issues into this great user-generated feedback tool. Typeform offers various templates for quizzes, research, feedback, and lead generation.
9. Google Forms
This free online tool helps generate customer feedback through the use of a simplistic survey. You add your photos and logo and Forms automatically picks up the right color templates to make your survey unique. Ask the questions you want to gain actionable information regarding your products.
Here are the top project management tools you should consider.
A right choice for those who want to schedule and develop products effectively. This project management software can sync with multiple devices to ensure you’ve always got access. Jira is one of many tools for product managers to utilize but is often seen as the complete product management suite.
This product planning software helps the entire team stay up-to-date on all developments and manage your team’s work, projects, and tasks online.
You can also read: 5 tips to be a more productive manager.
Prototyping tools allow trying products or features and working on details.
If you’re looking for a quality vector-based design management software where you can collaborate on different projects. At the same time, look no further than Figma. The tool offers to create animated prototypes, sketches, clickable prototypes/ mock-ups. Users with no coding skills can build intuitively, define interactions, and make prototypes feel like a real experience with mobile-promised designs.
Chosen by over one million people as the go-to software development program for creating high-quality designs, it’s the perfect tool for optimizing your collaborative design process.
It is not an interaction-based prototyping tool, it is more a low fidelity to high fidelity on a static mockup. If you want to design a very simple prototype Sketch can do that for you. As the above tools, it can be used for prototyping, creating sketches, and clickable prototypes/mock-ups.
14. Adobe XD
Adobe XD helps businesses to create websites, apps, and voices, among others. It allows users to quickly sketch wireframes and mockups, create high-fidelity designs for any screen, and work together in real-time. It offers an option to add animations, build interactive prototypes, and test across different devices. Moreover, it allows users to share handoff designs, collect feedback, and iterate quickly.
Read more about the 6 Best UX/UI tools every designer needs to know.
Roadmapping is one of the most important products management techniques to keep track of projects. Different tools on the market can help with the vision, directions, priorities, and progress of product development.
Jira is the ultimate product management software for road mapping, where you can keep track and ensure the project is going along smoothly.
Productboard consolidates everything from customer feedback and insights, to engagement and prioritization, to create a detailed roadmap everyone can get behind. The tool is built on an open platform to meet the expectations of product teams.
If you’re looking for an easy way to create product roadmaps that your whole team can align with, ProductPlan’s product manager toolkit is for you. It is essential roadmapping software is used by many businesses.
User testing and research
These tools can be used for usability testing, surveys, interviews, or more specialized tests.
When gathering data for apps, Firebase provides a solid all-in-one approach. Those that use the software class it as the only backend tool you’ll need for collecting data. It’s a backend as a service, and it doesn’t require programming. Therefore, making it a must-have for product management tools used by businesses.
Gain qualitative data from this easy-to-use analytical software for both websites and apps. Discover what drives customers and what stands in the way of reaching more conversions. You can use this tool for watching recordings of the users, using tracked events generated on the website, creating heatmaps of visitors’ behavior, and performing analysis of user behavior.
User activity tracking
To optimize your product, such as a website or an app, you need to understand and measure user behavior.
For an easy-to-use heatmap tool, Hotjar helps businesses see users’ behavior to help a product team enhance user behavior analytics. It combines qualitative and qualitative data to determine needed changes.
21. Google Analytics
Google Analytics is one of the most popular management tools used by businesses for user analytics, providing valuable quantitative data. It enables tracking advertising ROI, Flash, video, social platform sites, and applications.
VWO includes amazing analytical management tools to track users and understand even more information about your audience. The tool offers A/B testing, multivariate testing, surveys, heatmaps, funnels, and session recordings.
There are many business intelligence tools out there that can be used that provide actionable insights from data to make strategic business decisions.
23. Microsoft Power BI
Microsoft Power Bi is one of the best power BI tools available on the market for generating insightful and easy to interpret data. It offers interactive data visualizations and business intelligence capabilities with a simple interface to create dashboards and reports. It’s great for avoiding inconsistent data manipulation to produce actionable results. It offers two versions – desktop and web for online collaborations.
24. Google Data Studio
Google Data Studio can be grasped quickly without training; it provides an all-rounded approach to reporting and monitoring KPIs. Product managers can use this tool for detailed analysis for a better understanding of trends in user experience with the product. Its interactive and fully customizable dashboard and reports make it easier to make smart business decisions. It is an essential part of any product management tools kit.
This multi-purpose tool for product management helps organizations of all sizes to make more data-driven decisions. The visual analytics platform transforms product managers’ work by allowing them to find and interpret relevant data. It provides insights into end users’ workflows within a product that can lead to better strategic planning and execution of a product launch.
Choose the right tool for your needs
With so many options at your disposal, you can choose tools specifically for your needs. There is a lot to consider when selecting a product management tool. The first thing to do is identify the features that are most important to you. Ease of use is also important, and if a candidate has a steep learning curve, you’ll want to know how much support the developer offers.
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