Today, mobile apps are an effective tool for companies, because it facilitates the purchasing process for users, promotes inter-connectivity, and improve the user experience. Also, increase customer loyalty and brand recognition.
Usually, a user spends an average of 4.8 hours a day on their mobile phones and most of this time is spent using apps.
What are the different types of apps?
We can differentiate between 3 main types of apps that offer different characteristics: native applications, web apps, and hybrid applications.
Native applications are designed and developed specifically for a particular OS, using a specific programming language.
In addition, most of them must be downloaded from the official store of their operating system.
They do not require any installation on the device and can be accessed through a web browser, so they are accessible from any device.
Hybrid applications feature a hybrid or a combination of the two types of apps. These apps are developed using typical web programming languages, but their external structure will be based on the programming languages of the mobile device.
These applications are available for download from the official stores and can be used by different operating systems. Also, they will present a mid-cost and allow making use of most mobile devices or tablets functionalities.
If you are thinking of developing one of these apps to boost your business, you should consider several steps before:
1- Market research
The most important step before starting the development of your new project is identifying your competition. Once identified, you must analyze how they offer their services and what are the gaps that you could cover.
If you analyze the market, you will be able to detect new opportunities and know what your audience is like and what their needs are. This will help you define your target audience.
In addition, it is very important to define a stakeholder map that will help you to contact suppliers, investors, and other actors that can help you to promote your business.
Generally, creating an app can look like a sophisticated and costly challenge. There are completely different choices and varieties of apps: native, web apps, and hybrid. Every one of them has its benefits and downsides, and selecting one or the opposite relies on the aims and the market evaluation you do.
Nonetheless, it is usually necessary to contemplate the return on investment.
3- Choose your technology partner
Having a dedicated team to develop applications can provide a significant advantage for your company.
When you choose a technology partner, you will have the possibility of having several people who are fully dedicated to your project. From Scrum Masters certified, developers with expertise in specific technologies, UX/UI designers, and Quality Assurance specialists to ensure the proper functioning of your app.
The experience of these development teams will also have the ability to solve the problems encountered during development.
Another key point to consider is that an experienced software development company will help you make a complete analysis of your business, which will contribute to creating the most suitable app taking into account your goals and needs.
Learn more about the advantages of hiring dedicated developers.
4- Marketing strategy
The event of launching an app is very important. If you don’t have a good marketing plan, maybe your app will not be as effective as you expect it to be.
If you’re clear in regards to the needs of your purchaser and the way your app can cowl them, you should have half the work done. From right here, it’s only obligatory to search out the perfect advertising actions in order to get noticed by your target audience.
Considering that hundreds of applications are released every day, you must know how to differentiate yourself from the rest of the market. Knowing your competitors will help you to do it, but it is also important to innovate in technologies by being aware of the current trends.
You can read more about mobile app trends in 2022.
Are you ready to develop your next app?
At Clarika, we are ready to partner with you. We help you define your technology skill requirements and meet your needs. We also help you control costs by using blended experience levels, matching junior and senior resources that are focused exclusively on your project, delivering outstanding results efficiently and at a great value.