“It’s not the form of information, it’s the way we give it form”
The UX / UI Design are two elements that are strongly interrelated. UX Design is a process that looks for strategies to improve user navigation in digital interfaces so that they can have the best experience when relating to a brand (company, service or product). To achieve this, the UI is responsible for the graphics and visual elements optimization, that will be used when carrying out navigation through the different types of digital media. The aim of both roles is to implement a responsive design to anticipate the user’s action within the different websites and mobile applications, focusing on improving life’s quality in every sense, from a simple everyday action to a complex system.
The UX is information architecture development, while the UI is the graphic layout elements within that structure. The UX solves the user problems to optimize the UI design. Both of them are two fundamental roles that work correctly together.
The concept of habituation refers to the way the world works, the routine that we carry out day after day and to which we get used to. Thanks to habituation, we also create and release new spaces to learn new things. The user experience focuses on answering the following question: how can I experience the world better?
The process of improving user experience begins with UX research, by searching for information to carry out an adequate planning structure, also called “Information Systems”. In this way, it is possible to define blocks of content (user experiences) with the intention of exploring all the current navigation systems and understanding how does the user explores the different platforms.
To begin the planning, it is fundamental to solve the following questions: what are the user’s needs and how to improve them? What new experience is intended to be carried out? What are the current shortcomings to achieve appropriate navigation? How have user experience strategies been implemented so far?
There are several types of research to consider when planning the information system:
– Benchmarking: Compilation process of user’s and product’s data to generate internal and external measurements (competences, impact on the market, etc).
– Research: includes observations, focus groups, surveys an others.
– Card Sorting: Fast and easy way to design the “Information Architecture” through workflows, menu structures, and website navigation paths.
Trough this methodology, we understand what the user thinks about how we should organize our content, called user insights, which makes it possible to execute the information architecture decisions.
The UX design must be visible, functional and usable so that the message (basic structure of any design) is transmitted clearly. What is visible lies in the form, the way messages are displayed? Functionality responds to the fact that it can fulfill the objective of the function itself. Usability consists in the continuous improvement of the function-action.
At Clarika we implemented a Design Sprint methodology. To learn more about this method read our note: “Design Sprint: how to create a product based on the user experience“.