AI-Powered WhatsApp Sales for Wholesale Distribution
Nutribon, a wholesale pet nutrition company, partnered with Clarika AI to transform its sales process — implementing an AI agent capable of attending, advising, and closing wholesale sales autonomously, available 24 hours a day.
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Scaling Wholesale Sales
Without Scaling the Team
Nutribon faced a typical wholesale commerce challenge: high demand for product queries, pricing, availability, and sales conditions — with a commercial team that could not be available at all times. Every unanswered query was a lost sales opportunity. The company needed a solution that could serve wholesale customers with the same quality and product knowledge as an expert salesperson, without the limitations of business hours.
High volume of wholesale queries about products, pricing, availability, and sales conditions
Commercial team unable to be available at all times to respond to every customer inquiry
Every unanswered query in time was a lost sales opportunity
Needed a solution with expert product knowledge available beyond standard business hours
An AI Agent Trained to Sell
Like the Best Salesperson on the Team
Clarika AI designed and implemented a conversational AI agent trained on the complete product catalog, wholesale pricing, commercial conditions, and company policies. The agent responds to queries, advises on products based on customer needs, informs stock availability, and guides buyers through the wholesale purchase process — all from WhatsApp, the channel where customers already operate.
Conversational AI Sales Agent
Clarika AI built an agent trained on the full wholesale catalog — responding to product queries, advising based on customer needs, and guiding buyers through the entire purchase process with expert-level knowledge, 24/7.
WhatsApp via Meta Business API
The agent operates natively on WhatsApp through the Meta Business API — the channel where wholesale customers already operate, with approved message templates and automatic inactivity reminder rules.
Wholesale Knowledge Base
A structured knowledge base with the complete wholesale catalog, pricing, commercial conditions, and company policies powers every interaction — ensuring accurate, consistent responses at scale.
What We Delivered
24/7 Commercial Availability Without Human Intervention
Nutribon transformed its wholesale sales channel into a scalable, efficient, and always-available process — reducing response times from hours to seconds and enabling the commercial team to focus on high-value opportunities.
Commercial service available 24/7 without human intervention
Response time for wholesale queries reduced from hours to seconds
Commercial team focused on closing complex deals, not answering repetitive queries
Wholesale purchase process guided end-to-end by the AI agent
Transforming Wholesale Sales Into a Scalable, Always-On Process
Nutribon transformed its wholesale sales channel into a scalable, efficient, and always-available process. The AI agent did not replace the commercial team — it empowered it. Today, Nutribon's team dedicates its energy to higher-value opportunities while the agent handles the volume of daily queries with precision and agility.
Together with Clarika AI, Nutribon built a commercial foundation ready to scale alongside its business growth.
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