24/7 AI-Powered Customer Service for Hardware Retail
Ferretería General Paz implemented an AI agent to serve customers on WhatsApp — providing immediate attention, product advice, and purchase process support with no time restrictions.
High Query Volume
and Limited Business-Hours Availability
Ferretería General Paz received a considerable daily volume of queries about product availability, pricing, and technical advice. The team could not respond at the speed customers expected, especially outside business hours. Every unanswered query represented a potential sale lost to competitors.
High daily volume of product availability, pricing, and technical advice queries
Customer service team unable to respond at the speed customers expected, especially outside business hours
Every unanswered query represented a potential lost sale to competitors
No digital channel capable of advising customers like an experienced hardware store employee
An AI Agent That Knows the Catalog
and Advises Like an Expert
Clarika AI implemented a conversational agent trained on the complete hardware store catalog — products, prices, brands, and basic technical advice. The agent attends customers on WhatsApp at any time, answers availability queries, guides customers to the right product, and facilitates purchase or reservation.
Conversational AI Agent
Clarika AI built a conversational agent trained on the full product catalog — answering availability queries, pricing, brands, and technical advice with the knowledge of an experienced hardware store employee, 24/7.
WhatsApp via Meta Business API
The agent operates natively on WhatsApp through the Meta Business API — meeting customers on the channel they already use, with approved message templates and automatic reminder rules for inactivity.
Knowledge Base & Automation
A structured knowledge base with the complete product catalog and technical guidance powers every interaction — ensuring accurate, consistent responses and freeing the in-store team from repetitive messaging.
What We Delivered
Customer Service Available Beyond Business Hours
The implementation gave Ferretería General Paz a digital channel that operates around the clock — reducing response times for product queries and converting more consultations into effective sales.
Customer service now available outside business hours via WhatsApp
Response time for product queries significantly reduced
Higher conversion from consultations to effective sales
In-store team focuses on face-to-face service and operations, not repetitive messages
Modernizing the Sales Channel Without Losing the Personal Touch
Ferretería General Paz modernized its sales channel without losing the warmth and personal touch that defines it. The AI agent represents the store in the digital channel with the same knowledge and availability as an experienced employee — ensuring no query goes unanswered and every customer receives immediate attention when they need it.
Together with Clarika, Ferretería General Paz built a scalable digital foundation ready to grow alongside its business.
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